Most people would be satisfied with a full scholarship to play quarterback at a Division 1 University, but for Jef Joslin, this road seemed more like a detour than an open highway. Growing up in the Appalachian mountains of Johnson City, TN, football looked like the most natural choice for those who knew Joslin. But he had other things in mind.
Only a semester in, he made the choice to give up his scholarship and transfer to Murfreesboro, TN to pursue a childhood dream of making music. Studying audio engineering and music production, he played the Nashville club scene and developed his lyrical sense and studio chops in the songwriting capital. He taught himself to play guitar, bass, keys and drums heavily during those years, allowing him a full range of sounds in the studio and on the stage.
After 5 years in middle TN, he made the transition to Atlanta, GA and very quickly caught the attention of manager Brian Richardson of B.o.B and Playboy Tre fame. Richardson took him under his wing, putting him to work with Grand Hustle producers and writers and setting up live performances that included a six month residency at Atlanta’s Smiths Olde Bar and an opening slot for Janelle Monae, Wiz Khalifa and B.o.B at SXSW’s Atlantic Records showcase in Austin, TX in 2011.
Eventually, a lifelong dream of living on the west coast of California came knocking and Joslin answered swiftly. He packed everything he owned in his Toyota 4 Runner and made the long cross country haul to LA and landed in his new home January 1st of 2012. Jef wasted no time. Within 7 months, he had made more headway than most who make the plunge into the entertainment headquarters. Besides playing the LA and South Bay club scene, Joslin spent his time auditioning for NBC’s four famed coaches on The Voice, acting in a national Budweiser commercial featuring Jay-Z, and a lead role in Panasonic’s “GENESIS,” a short film showcasing their new GH3 camera. In November of 2012, he opened 222 Studios, "LA's Most Laid Back Recording Studio," and went to work on his first full length album, For Your Eyes Only, an amalgamation of epic, mega hook-driven pop songs drenched in Joslin’s signature soul sound, which he released in November 2013.
Now in Venice Beach, Joslin has truly narrowed in on his “California Soul” sound. On any given day you can find him serenading drifters along the Venice boardwalk and see people of all shapes and sizes dancing along to his mellow rhythm. Playing songs from his latest release, Come Out West, a blend of Stevie Wonder’s Motown groove, dripping with Brian Wilson-esque harmonic arrangements, he has encapsulated the feel good, California sunshine music he always dreamed of making. To top it all off, Joslin produced, wrote, mixed and mastered the entire album. He even designed the album artwork.
Somehow in the midst of all this he still finds time for one more dream. “I always wanted to be a Beach Boy: live by the beach on the west coast, play music, create art and surf…I’m doing all that and more now. Anything from here is just icing on the cake.” From one dream to the next, Joslin’s art explores the idea of life as an adventure, love, and the pursuit of meaningful relationships in hopes that it’ll inspire you to experience life the same way.